Kozeni

“Kozeni” is a personal branding project where I designed the logo and selected the brand’s font and colors. “Kozeni” in kanji is “小錢,” which means “small change” in Japanese. The second kanji, “錢,” is my family name, and in China, elders often add “小” in front of a young person’s last name to express closeness. Furthermore, the pronunciation of my name in Chinese is similar to “change.” These coincidences makes me to choose “Kozeni” as the name for my personal branding project.